Mother’s Day; The Hidden Stories

In light of the January 2021 investigation report into Ireland’s Mother and Baby Homes, we teamed up with non-profit organisation, Safe Ireland (who work to create safety for women and children) to give a voice to the survivors of the homes and all silenced women, on Mother’s Day. 

The film amassed 438,600 impressions on social media.

At the 2021 ICAD awards, it won a bronze bell for Advertising Creative for Change.