Now you know

Following the launch of Now’s brand campaign ‘Now you know’, we used the new, quick-witted, TV show-loving brand mascots, Owl + Fox, to promote Now’s biggest shows of 2024 and 2025;  ‘Dune: Prophecy’ and ‘The Last of Us’.  

With the HBO trailers taking up half the ad, we had to cleverly make use of the remaining 15 seconds to showcase Owl and Fox’s excitement for the shows, blending the shows’ themes with the pairs’ banter. 

The ‘Now you know’ campaign won a Gold Effie in the Effie Awards Ireland for creating substantial growth for the streaming service.